Celestial Coffee

Zodiac-Inspired Branding by DTX

At DTX, we partnered with Celestial Coffee to design a captivating brand identity rooted in astrology and personalized luxury. Celestial Coffee offers a one-of-a-kind experience where customers enter their birthday to receive a custom consultation cup tailored to their astrological sign — complete with their name. Blending sophistication with playfulness, we created a design strategy inspired by the constellations, ensuring every detail reflects the magic of the zodiac.

Celestial: Zodiac-Inspired Packaging and Design

Personalized Packaging Reflecting Astrological Signs

DTX elevated Celestial Coffee’s packaging by crafting zodiac-inspired designs for their cups, mugs, and menus. Each piece embodies the essence of the constellations — rich purples for Sagittarius, oceanic blues for Aquarius, and fiery red blues for Aries. The materials, from textured ceramics to sustainable paper, mirror it’s commitment to both luxury and eco-conscious values. This thoughtful design approach not only enhances the brand’s aesthetic but also creates a personalized experience for every customer.

Celestial: Brand Promotion Through Virtual Innovation

Immersive Digital Experience and Modern Advertising

To further boost Celestial Coffee’s presence, DTX developed a bold brand promotion strategy. We designed a sleek, modern advertisement tied to zodiac themes and crafted promotional materials like strut cards featuring constellation symbols. Using Unreal Engine, we created a fully immersive virtual coffee shop with real-time reflections and ray tracing, offering interactive digital experiences that highlight the brand’s celestial concept. This blend of strategic design, virtual engagement, and promotional products sets Celestial Coffee apart in a competitive market.

Illustrative Packaging

Celestial Cups

The illustrations are meticulously crafted to embody a vintage and sophisticated style, enhanced by foil accents that introduce an element of luxury. A thoughtfully selected color palette contributes to a timeless and elegant atmosphere that permeates the entire Celestial brand. This design approach is reflected across a range of products, such as juice lines, mugs, and the overall shop layout, providing a cohesive and visually impressive experience that reinforces the brand’s premium identity.

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