02
Forbidden Whiskey is a bespoke whiskey brand inspired by
mythology. The main characters included are Medusa,
Minotaur, Dragon and Pegasus each carefully designed around
the aesthetic, environment and colour.

Polishing
This includes any other elements that need to be added to the project, such as advertising, printing labels, and marketing.

Sculpting
After drafting, we create more advanced mockups and 3D artifacts. This includes 3D sculpting, adding legislation, creating a physical prototype, and starting production

Prototyping
We develop drafts and focus on creating branding prototypes and illustrations for the main project

Research
After establishing a solid framework and idea, we begin market research to advance the design process. This includes analyzing market trends and competitors. We aim to inspire ourselves while striving for originality

Ideation
To create the project, we started with mind maps and mood boards to determine the most suitable categories for a whiskey brand. We found that whiskey branding can be theatrical and intricate, and basing it on mythology seemed both grounded and magical.
PROJECT
TIMELINE

Classic
- Medusa
- Minotaur
- Pegasus
- Dragon

Minotaur
This whiskey is inspired by the Minotaur, with added gold embellishments. Other designs
were geometric, focusing on the environment and weapons. The illustration itself underwent many
updates to achieve the right look for the label
LIKE WHAT YOU SEE?

Pegasus
This whiskey is inspired by the Minotaur, with added gold embellishments. Other designs are
geometric, focusing on the beauty and fury of the mythological creature itself.
LIKE WHAT YOU SEE?

Dragon
This red-flamed, spice-infused whiskey is based on the scaly creature known as a dragon. For all
these whiskeys, it was important that the flavors and colors were chosen to complement each other
LIKE WHAT YOU SEE?
ADVERT
ADVERT
ADVERT
Process
We create virtual environments and products to give us full control over the look of the advert.
FORBIDDEN
APP
DRAG
TO SEE
FULL APP
DRAG
DRAG
DRAG
